SEP 27 – WORLD TOURISM DAY
The World Tourism Day (WTD) is being observed every year on 27th September to raise awareness about importance of tourism.
Observance of day aims to foster awareness among international community of importance of tourism and its social, cultural, political and economic value.
The theme of this year’s World Tourism Day is ‘Tourism and the Digital Transformation’.
It seeks to show importance of digitally advanced tourism sector for improving entrepreneurship, inclusion, local community empowerment and efficient resource management, amongst other important development objectives. It further explores opportunities provided to tourism by technological advances including big data, artificial intelligence and digital platforms.
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
It is the leading international organization in the field of tourism, which promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
It encourages the implementation of the Global Code of Ethics for Tourism to maximize the contribution of tourism to socio-economic development, while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the United Nations Sustainable Development Goals (SDGs), geared towards eliminating poverty and fostering sustainable development and peace worldwide.
The World Tourism Day marks adaptation of Statutes of UNWTO (World Tourism Organization) on September 27, 1970.
The adoption of these Statutes is considered a milestone in global tourism.
The purpose of this day is to raise awareness on role of tourism within international community.
It also seeks to demonstrate the impact of tourism sector on social, cultural, political and economic values worldwide.