The Savara tribal art — Edisinge — that once flourished in the Eastern Ghats, is on the verge of extinction owing to the change in the religious profile and lifestyle of the community.
Until 2011, the number of Edisinge artists was below 15 in Srikakulam district, home to the Savara tribe in Andhra Pradesh, with a population of above 1.05 lakh.
In 2011 Savara Art Society was started to revive the Art as the surviving artists are too old to practise it.
The tribe’s association with nature and wildlife is vividly depicted through drawings on mud walls by using vermillion, rice powder and charcoal. The lifestyle, modes of agriculture, hunting, festivals and life in the forest are the prime themes. The art works are replaced by new ones once in two or five years.
Tribes of India:
The tribal population of the country, as per 2011 census, is around 10.43 crore, constituting 8.6% of the total population, 89.97% of them live in rural areas and 10.03% in urban areas. Thus, there exists a vast potential for harnessing the supply of tribal handicraft products from the 705 Scheduled Tribes ethnic groups of 30 States/UTs in 590 districts across the country.
The Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) which is a cooperative society registered under the Multi-State Cooperative Societies Act and is under the administrative control of the Ministry of Tribal Affairs has been working with the main objective of promoting tribal art and craft for the benefit of tribal artisans of the country, under the scheme “Institutional Support for Development & Marketing of tribal products/produce” .In line with the objective TRIFED has planned to scale up Marketing of Tribal Products through increase of its Retail Outlets ‘Tribes India’ throughout India and other retail marketing activities.